China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them

China s Super Consumers What Billion Customers Want and How to Sell It to Them Chinese Consumers are Changing The World Understand Them and Sell To Them China has transformed itself from a feudal economy in the th century to Mao and Communism in the th century to the large

  • Title: China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them
  • Author: Savio Chan
  • ISBN: 9781118834824
  • Page: 227
  • Format: ebook
  • Chinese Consumers are Changing The World Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century China s Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consChinese Consumers are Changing The World Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century China s Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are China s Super Consumers offers an in depth explanation of what s inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy.The book is filled with real world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.A hands on resource for succeeding in the Chinese marketplace Filled with real world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China s Super Consumers are changing the world and how to sell to them.

    • Free Read [Travel Book] ✓ China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them - by Savio Chan ✓
      227 Savio Chan
    • thumbnail Title: Free Read [Travel Book] ✓ China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them - by Savio Chan ✓
      Posted by:Savio Chan
      Published :2019-09-04T17:41:28+00:00

    About "Savio Chan"

    1. Savio Chan

      Savio Chan Is a well-known author, some of his books are a fascination for readers like in the China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them book, this is one of the most wanted Savio Chan author readers around the world.

    393 thoughts on “China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them”

    1. China is not one homogeneous market, it is made up of 22 different markets (geo, demo differences)Chinese goods in dept stores are high because brands themselves must pay rent and operate the retail store. Reason why there are so many single stores at street levelDepartment stores vs Malls?Mall rent highest on bottom floor and lowest at top floorot traffic decreases significantly further up you go.Husband daycare in Chinese malls cuz men don’t want to shop Chinese malls avg 4-6 floorsSupply Ch [...]


    2. Great introduction to the Chinese consumer. Starting with some historical background to the new economy. A great education. Well written and easy to follow.


    3. I read this book thanks to Blinkist.The key message in this book:The Chinese market holds incredible potential for foreign firms, but the country exists in a context unlike many others. To succeed, foreign companies need to understand the motivations behind China’s growing mass of consumers. By studying the nuances of this group, your company can succeed in the Chinese market. Suggested further reading: Alibaba’s World by Porter ErismanAlibaba’s World (2015) tells the story of Chinese e-co [...]


    4. Fast, insightful read. primer on China, the Chinese consumer, and early insights on how to sell in china


    5. This book provides a glimpse of the Chinese Miracle. First half of the book covers historical and cultural background of China's economic success, the second parts gives an overview of consumers preferences, segmentation and lifestyle. Those who have experience working with China won't find many insights into chinese consumers behaviour. Key points: - Supply chain is the most important part of the business in China- Third tier cities are new targets of global companies - E-commerce is booming (C [...]


    6. A good book that covers different aspect of Chinese consumers with historical background introduction and plenty of case studies. One thing I strongly agree with the authors are "Chinese consumers are very brand-aware but not very brand-loyal, just as they are very price-aware but also, in many cases, not price- sensitive.". This is making Chinese almost the most unique and difficult group of consumer to tackle. The taste evolves so fast that very few companies can keep staying on the top. [...]


    7. A good start to understand Chinese consumersA book to remind your childhood if you were born in the 70s or 80s in China. A good read for westerners to understand where Chinese consumers came from. As the author emphasized, it's not a guidebook for your business in China, but if you don't want to be left out in the 21st century, you gotta read this book.


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